Unwritten Rules - This project covered logo, branding, packaging, game design, strategy and a highly animated e-commerce site for a board game that targets the eighteen to thirty-five demographic.
The Unwritten Rules Project set out to captivate the eighteen to thirty-five demographic with a board game designed to enhance social interaction. A broad creative and strategic effort was pivotal, covering logo creation, branding, game, and package design, and launching a custom,animated e-commerce site alongside a targeted social media strategy. This multifaceted approach was geared towards not just standing out in the marketplace, but fostering a sense of community and connection, aligning with the projects goal to blend fun, strategy and real-world engagement.
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Onboarding Phase (Day zero-six):
This initial stage involves laying the groundwork for collaboration and alignment between the project team and the client. It encompasses an introductory meeting to outline objectives and expectations, followed by the completion of a detailed client questionnaire. Subsequently, a formal quote and proposal are presented, culminating in the agreement of terms through a contract and the initiation of financial arrangements.
Strategy Phase (two-four weeks):
Here, the focus shifts towards strategic planning and visioning. A workshop is conducted to delve into the project's overarching strategy, incorporating elements such as mood boards, goal setting, and analysis of existing strategies. Market research and trend analysis inform the formulation of a detailed strategic digital plan, which serves as a roadmap for subsequent phases.
Logo + Branding Phase (two-four weeks):
Central to establishing the project's identity is the development of a distinctive logo and branding elements. This phase commences with the exploration of initial logo design concepts, iteratively refined through client feedback and consultation. Simultaneously, foundational branding concepts are laid out, with multiple iterations and meetings to ensure alignment with the project's vision. The culmination of this phase sees the delivery of a comprehensive logo and branding package.
Web Design + Development Phase (three-six Weeks):
With the branding elements in place, attention turns towards the creation of a custom e-commerce website. A collaborative workshop sets the stage for conceptualizing the site's design, user experience, and navigation. Iterative design meetings refine the layout and aesthetics, while concurrent development efforts bring the website to life. Rigorous testing and optimization ensure a seamless user experience across devices, culminating in a strategic launch to maximize impact.Throughout these phases, meticulous attention is paid to detail, ensuring that each aspect of the project aligns cohesively with the overarching vision. By adhering to this structured approach, the Unwritten Rules Project endeavors to not only deliver a compelling board game but also foster enduring connections within its target demographic.
The choice of bold typography for Unwritten Rules was a strategic decision designed to make the brand instantly stand out, reflecting the game's uniqueness and vibrancy. This approach ensured the logo and brand visuals were not only eye-catching but also communicated the game's dynamic and engaging nature. By opting for large, bold fonts paired with a streamlined color palette, we achieved a sleek yet striking brand identity. This careful balance of boldness and simplicity was aimed at drawing attention while maintaining clarity and appeal, creating a distinctive and cohesive brand presence.
In the creation of Unwritten Rules, we carefully designed a cohesive brand identity and a lively e-commerce platform to echo the game's physical engagement. Our color choices, reflecting the game's card types, were thoughtfully applied to ensure visual harmony across the brand and digital interfaces, fostering immediate connection and anticipation. The website's use of CSS animations brings the gameplay experience to life online, encouraging interaction through movements reminiscent of the game's mechanics. Coupled with a playful tone and direct CTAs like "I want it," we crafted an inviting digital space that resonates with our target demographics graphic's preferences for innovation and fun. This blend of strategic color use, engaging animations, and compelling language was aimed at drawing in our audience, nudging them from online exploration to the purchase and enjoyment of Unwritten Rules.
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