STEEL REEF
Steel Reef, a London-based leader in luxury watch accessories, partnered with TWEDO Design Studio to elevate their digital presence and e-commerce platform, introducing innovative features such as the "Design House" to foster community engagement and showcase their commitment to high-end customization and engineering excellence.
PROJECT BRIEF
Steel Reef, a London-based leader in luxury watch accessories, tasked TWEDO Design Studio with revitalizing their digital footprint to align with their reputation for high-end customization and engineering excellence. The project's core was to transform their e-commerce experience into one that mirrors the sophistication of their products, incorporating custom animations and a streamlined, user-friendly interface. A significant feature of this overhaul was the creation of the "Design House," a dedicated space for users to propose and vote on new product ideas, fostering a sense of community and innovation. Additionally, the website underwent a comprehensive redesign, introducing a mega-navigation menu to enhance the browsing experience, allowing customers effortless access to Steel Reef's extensive range of premium parts and customization services for luxury watches. This update was designed not just to showcase Steel Reef's commitment to quality and customer satisfaction but also to position them at the forefront of the luxury accessory market, enhancing user engagement and elevating the brand's digital presence to new heights.
THE PROCESS
Onboarding Phase (Day five days):
This initial stage established the foundation for collaboration between Steel Reef and TWEDO Design Studio. It commenced with an introductory meeting to outline project objectives and expectations. Subsequently, a detailed client questionnaire was completed to gather essential insights. A formal quote and proposal were then presented, followed by the agreement of terms through a contract and the initiation of financial arrangements. Clear timelines and deliverables were established to ensure alignment between the project team and the client.
E-Commerce Design + Development Phase (three-six weeks):
With the onboarding process complete, attention shifted to the enhancement of Steel Reef's e-commerce platform. A collaborative workshop laid the groundwork for conceptualizing the platform's design, user experience, and navigation. Iterative design meetings refined the layout and aesthetics, while concurrent development efforts brought the website to life. Rigorous testing and optimization were conducted to ensure a seamless user experience across devices. This phase culminated in a strategic launch to maximize impact and engagement.
Web-App Voting Platform Phase (three-six weeks):
Building upon the newly enhanced e-commerce platform, this phase focused on the development of the innovative "Design House" feature. The Design House provided a dedicated space for users to propose and vote on new product ideas, fostering community engagement and innovation. Development efforts centered on implementing an interactive upvote system and integrating it seamlessly into the existing website architecture. Rigorous testing was conducted to ensure functionality and usability. The phase concluded with the successful deployment of the Design House, enriching Steel Reef's digital presence and further enhancing user engagement.
OUTCOMES
For Steel Reef, the "Design House" represents a groundbreaking initiative, specifically conceived to harness the collective creativity and insights of their customer base. Envisioned by TWEDO Design Studio, this specialized section of the website introduces an interactive upvote system, allowing members to propose and support new ideas for luxury watch accessories. This platform not only democratizes the product development process but also cultivates a vibrant community of watch enthusiasts and innovators. By submitting ideas and voting on them, customers directly influence Steel Reef's offerings, ensuring that the company remains at the forefront of luxury customization trends. The Design House is more than just a feature; it's a testament to Steel Reef's dedication to customer-centric innovation, providing a unique space where the passion for luxury watches and the spirit of co-creation converge, ultimately enriching the brand's portfolio with products that resonate deeply with their clientele's desires and needs.
.png)
