MI CAREER HUB

End-to-end development of the MI Career Hub's Job Track Platform, revolutionizing the job application process with a user-centric web platform tailored to streamline application management and enhance career opportunities globally.

WEB-APP
STRATEGY
MEMBER SITE
Job Track - Image showing job track web app on laptop and phone

PROJECT BRIEF

TWEDO embarked on a comprehensive endeavor with the MI Career Hub's Job Track Platform, aimed at revolutionizing the job application landscape for individuals worldwide. From inception to execution, TWEDO oversaw all facets of the project, meticulously crafting a user-centric web platform tailored to meet the diverse needs of job seekers.At the heart of the platform lies a sophisticated system designed to streamline application management, allowing users to effortlessly monitor their progress across various stages. Customization features empower users to personalize their application workflows, while robust document management capabilities ensure seamless organization of essential documents such as resumes and cover letters. Additionally, TWEDO integrated gated content and membership options, catering to varying user preferences and needs. This technical and design sophistication, meticulously crafted by TWEDO, addresses the common challenges encountered in the job application process. By offering a streamlined, efficient solution, the Job Track Platform redefines the way individuals approach their career aspirations, empowering them to connect with potential opportunities seamlessly.

My Job Track Logo
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THE PROCESS

TWEDO meticulously followed a structured process to bring the MI Career Hub's Job Track Platform to life, ensuring each phase was executed with precision and attention to detail.

Onboarding Phase (six days):
The journey commenced with an initial meet, wherein TWEDO engaged in comprehensive discussions to grasp the project's objectives and goals. Following this, a detailed client questionnaire was completed to gather essential insights. Subsequently, TWEDO presented a comprehensive quote and proposal, fostering further dialogue during an additional onboarding meeting. Upon agreement of terms, a contract was formalized, accompanied by necessary financial arrangements to initiate the project. Clear timelines and delivery dates were meticulously set, ensuring alignment and transparency from the outset.

Strategy Phase (two-four weeks):
TWEDO facilitated a strategic workshop to delve into the core strategies guiding the Job Track Platform. A comprehensive business mood board was created to visualize key themes and concepts. Future vision and goal-setting sessions were conducted to outline the project's overarching objectives. An in-depth analysis of current strategies was undertaken, complemented by extensive market research and trend analysis. Iterative workshops refined strategies, culminating in the delivery of a detailed strategic digital plan, setting the stage for subsequent phases.

Web Design + App Development Phase (four-eight Weeks):
TWEDO initiated the development process with a collaborative web workshop, shaping the design concepts, user journey, navigation, and site plan. Iterative design meetings ensued, refining the platform's aesthetics and functionality. Subsequent development efforts brought the platform to life, with a series of meetings ensuring alignment with project milestones. Responsive site alterations, content additions, and SEO optimizations were meticulously executed to enhance visibility and accessibility. Rigorous testing was conducted across multiple devices and browsers to ensure a seamless user experience. With meticulous attention to detail, TWEDO orchestrated a strategic launch plan, culminating in the successful delivery and launch of the Job Track Platform.Throughout each phase, TWEDO's commitment to excellence and meticulous project management ensured the successful execution of the MI Career Hub's Job Track Platform, setting a new standard in the realm of job search platforms.

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OUTCOMES

The logo for "My Intern" was designed with the intention of conveying trust, modernity, and appeal, aligning with the platform's mission to connect students with internships. The concept cleverly combines the shape of a graduation hat with a figure to form the letter 'i', seamlessly fitting into the "My Intern" brand name. This design choice ensures the logo's adaptability across various media, crucial for maintaining brand consistency on digital and print platforms. Its recognizable nature aims to make "My Intern" stand out in a crowded marketplace. Furthermore, the process of trademarking the logo, supported by TWEDO Design Studio, was a step towards safeguarding the brand's visual identity, emphasizing a careful and considered approach to establishing a strong and protected brand presence..

The "My Intern" platform was meticulously crafted to be sleek, simple, and highly useful, embodying the essence of an intuitive user experience. At its core, the platform utilizes a high-level CMS, enabling seamless content management and ensuring that users always have access to the latest internship opportunities and resources. This foundation supports the implementation of advanced search and filter functions, which are key to the platform's ability to match students with the most relevant internships based on their skills, interests, and career aspirations. Additionally, the introduction of memberships and gated content adds an exclusive layer to the user experience, offering more personalized services and resources to help students navigate their internship search more effectively. These features, combined with the platform's streamlined design, make "My Intern" not just a tool for finding internships but a resource for career development. Additionally to the active web-app, TWEDO also designed a native IOS + ANDROID application in full, allowing future growth and further development playing into the long-term strategy for MY INTERN.

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