LOTUS LEARNING
Lotus Maternity Learning partnered with TWEDO Design Studio to create a dynamic e-learning platform, featuring customizable modules and secure membership access, driving strong market engagement and establishing their leadership in maternity support education.
PROJECT BRIEF
Lotus Maternity Learning embarked on a multifaceted project with TWEDO Design Studio, focusing on the development of an e-learning platform tailored for both B-C and B-B users, offering gated membership options, a diverse range of course materials, and a strategic emphasis on user progression. The platform provided comprehensive maternity support courses, with specialized offerings for corporate clients, particularly focusing on maternity in the workplace. Additionally, Lotus Maternity sought to revamp their corporate site to showcase new service offerings for corporate clients, featuring highly animated professional pages, A/B testing capabilities, and integrations such as the ability to directly book a call.
THE PROCESS
Onboarding Phase (six days):
The journey commenced with an initial meet, where goals and objectives were discussed in depth. Subsequently, a detailed client questionnaire was completed to gather essential insights. Following this, TWEDO presented a comprehensive quote and proposal, which led to a second onboarding meeting to finalize terms. A contract agreement was established, accompanied by the necessary financial arrangements, including invoice and deposit. Clear timelines and delivery dates were set to ensure alignment and transparency.
Phase Two - New Corporate Site (three-six weeks):
The first phase focused on revamping Lotus Maternity's corporate site to showcase new service offerings for corporate clients. This involved the development of highly animated professional pages, A/B testing, and integrations such as the ability to directly book a call. Meticulous attention was paid to design and functionality to ensure an engaging and seamless user experience.
Web Design + App Development Phase - E-Learning Platform (three-six Weeks):
The second phase centered on the development of an e-learning platform tailored for both B-C and B-B users. A collaborative web workshop initiated the process, shaping the design concepts, user journey, navigation, and site plan. Iterative design meetings refined the platform's aesthetics and functionality, followed by development efforts to bring the platform to life. Rigorous testing, SEO optimization, and content additions were conducted to ensure a comprehensive and impactful platform. The phase culminated in a strategic launch, maximizing reach and engagement among the target audience.
OUTCOMES
The outcomes of the Lotus Maternity Learning project showcase a robust e-learning platform tailored to meet diverse user demands and stages. With multiple modules and customizable options available for purchase, users have the flexibility to select courses according to their specific needs. The platform offers the choice to purchase phases and options either individually or in bulk, providing convenience and affordability. Furthermore, to ensure the security of the content, all videos are protected behind a membership wall, requiring email verification for access.In parallel, the B-B site operated seamlessly, experiencing significant market uptake and early success post-launch. Combined with Lotus Maternity's in-house marketing campaigns, the B-B site witnessed strong traction, indicating a positive reception from corporate clients. This success underscores the effectiveness of the platform in meeting the needs of both individual users and corporate partners, positioning Lotus Maternity Learning as a leader in maternity support education.
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