THE INGENUITY LAB

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The University of Nottingham's Ingenuity Lab collaborated with TWEDO Design Studio to create a dynamic online community platform, providing members with easy access to events, resources, personalized profiles, mentorship, and privacy features, enhancing the entrepreneurial ecosystem.

WEB-APP
STRATEGY
COMMUNITY PLATFORM
MEMBER SITE
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PROJECT BRIEF

The University of Nottingham's Ingenuity Lab partnered with TWEDO Design Studio to develop a comprehensive online community platform tailored for its members. Serving as a centralized hub, the platform integrates a plethora of features aimed at enhancing the Ingenuity Lab experience. Members gain access to a diverse array of resources, including gated materials, event listings, and networking opportunities. Each member enjoys a personalized profile page, facilitating connections and collaborations within the community. The platform also facilitates mentorship connections, fostering knowledge exchange and professional development. Privacy and compliance are paramount, with strict adherence to GDPR regulations to safeguard members' personal data. Overall, the Ingenuity Lab Online Community Platform serves as a dynamic and inclusive space, empowering members in their entrepreneurial pursuits and fostering a vibrant culture of innovation and collaboration.

Ingenuity Lab Online Logo
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THE PROCESS

Onboarding Phase (five days):The project commenced with an initial meeting to outline goals and objectives, followed by the completion of a detailed client questionnaire to gather essential insights. A comprehensive quote and proposal were then presented, leading to a second onboarding meeting to finalize terms and agreements. The contract was formalized, accompanied by necessary financial arrangements, including invoice and deposit. Clear timelines and delivery dates were established to ensure transparency and alignment between the project team and the University of Nottingham's Ingenuity Lab.

Strategy Phase (one-three weeks):
In this pivotal phase, we delved into strategic planning through collaborative workshops and the creation of a business mood board. Future vision and goal setting sessions were conducted to delineate the project's overarching objectives. An in-depth analysis of current strategies, coupled with market research and trend analysis, informed the formulation of a detailed strategic digital plan. Iterative workshops ensured the refinement and alignment of strategies, culminating in the delivery of a comprehensive strategic blueprint.

Web-app Design and Development Phase - (three-seven weeks):
The subsequent phases focused on the design and development of the online community platform. A collaborative workshop initiated the process, shaping the platform's design, user interface, and functionality. Iterative design meetings refined the layout and aesthetics, while concurrent development efforts brought the platform to life. Features such as event management, resource access, personalized profiles, and mentorship connections were meticulously implemented. Rigorous testing and optimization were conducted to ensure seamless functionality and user experience across devices. The platform's development culminated in a strategic launch, maximizing its impact and engagement within the Ingenuity Lab community. Through each phase, TWEDO Design Studio remained committed to delivering excellence, ensuring the University of Nottingham's Ingenuity Lab Online Community Platform met the needs and expectations of its members.

OUTCOMES

The completed University of Nottingham's Ingenuity Lab Online Community Platform successfully met the project's objectives by providing a robust and easily accessible platform capable of accommodating hundreds of members. With the incorporation of search functionality, members can effortlessly navigate the platform to access resources and connect with peers. Through iterative steps and high-level user testing, the platform demonstrated excellent performance, ensuring a seamless user experience for all members. Moreover, the platform was designed with flexibility in mind, allowing for easy updates and accessibility changes as the site evolves over time. This adaptability ensures that the platform remains relevant and useful for members as it continues to grow and advance.

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