CRAZY PICKLE
Crazy Pickle collaborated with TWEDO Design Studio to develop a vibrant brand identity and e-commerce platform, embodying their quirky yet delicious burger and beer offerings, providing customers with an immersive and dynamic experience.
PROJECT BRIEF
Crazy Pickle partnered with TWEDO to build their brand from the ground up, embarking on a mission to create a solid logo, cohesive brand identity, and a dynamic website, all infused with a deliberate strategic approach. In collaboration, we set out to construct a brand that focused on capturing the essence of a gritty, urban burger and beer experience tailored for a discerning twenty-fourty demographic. Our goal was to weave together a high-quality culinary journey with a laid-back, cool atmosphere, embodying an adventurous spirit that resonates with the lifestyle of urban creatives. With the establishment’s graffiti-style aesthetic and valued offerings, we sought to revolutionize the traditional burger and beer scene. The brand’s narrative is anchored by a 'vigilante pickle' character, a unique emblem representing the bold and rebellious heart of the restaurant. This character is not just a mascot but a narrative device that captures the story and the foundation of Crazy Pickle, guiding the design direction for a distinctive logo, unified branding, and an engaging website that truly reflects the brand’s ethos.
THE PROCESS
Onboarding Phase (Day zero-six):
This initial stage involves laying the groundwork for collaboration and alignment between the project team and the client. It encompasses an introductory meeting to outline objectives and expectations, followed by the completion of a detailed client questionnaire. Subsequently, a formal quote and proposal are presented, culminating in the agreement of terms through a contract and the initiation of financial arrangements.
Logo + Branding Phase (two-four weeks):
Central to establishing the project's identity is the development of a distinctive logo and branding elements. This phase commences with the exploration of initial logo design concepts, iteratively refined through client feedback and consultation. Simultaneously, foundational branding concepts are laid out, with multiple iterations and meetings to ensure alignment with the project's vision. The culmination of this phase sees the delivery of a comprehensive logo and branding package.
E-Commerce Design + Development Phase (three-six weeks):
With the branding elements in place, attention turns towards the creation of a custom e-commerce website. A collaborative workshop sets the stage for conceptualizing the site's design, user experience, and navigation. Iterative design meetings refine the layout and aesthetics, while concurrent development efforts bring the website to life. Rigorous testing and optimization ensure a seamless user experience across devices, culminating in a strategic launch to maximize impact.Throughout these phases, meticulous attention is paid to detail, ensuring that each aspect of the project aligns cohesively with the overarching vision. By adhering to this structured approach, the Unwritten Rules Project endeavors to not only deliver a compelling board game but also foster enduring connections within its target demographic.
OUTCOMES
This urban yet easily legible logotype is effective in projecting 'Crazy Pickle's' bold identity.The rustic, bold font reflects the brand's straightforward approach to high-quality burgers and beer, ensuring quick recognition and robust presence across all branding materials. It's a deliberate nod to the simplicity and authenticity valued by the urban target demographic, streamlining 'Crazy Pickle's' brand identity into its visual representation.
The graffiti-style vigilante pickle logo, rendered in a distinctive dark green, exemplifies the brand's edgy and playful spirit. Its street art influence appeals directly to the urban trendsetters, embodying the rebellious heart of the 'Crazy Pickle' experience. This graphic is versatile, scaling from subtle menu accents to bold storefront signage, ensuring the brand's presence is felt in any context—whether online, in print, or in the physical space of traditional restaurant branding,marking 'Crazy Pickle' as a unique destination for those seeking quality with a twist. The mustache and cowboy hat featured in the 'Crazy Pickle' logo pay homage to founder Vasille's distinctive style and the American-inspired burgers that define the brand, encapsulating the adventurous and unique spirit behind its creation.
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